Year
2024
Category
Corporate Branding
Product Duration
3 - 4 Weeks
An in-depth analysis of the distribution market was conducted, focusing on competitors, brand perception, and customer expectations. The research highlighted the need for a visual identity that conveys reliability, efficiency, and a strong local presence.
The design features clean and bold typography, geometric elements, and a minimalist symbol that suggests motion and direction. The visual system was designed to be flexible, applied across uniforms, vehicles, packaging, stationery, and digital media.
The identity was expanded into a comprehensive set of brand assets, ensuring consistency across all touchpoints — from fleet branding and business cards to digital platforms and social media. The result is a cohesive and recognizable brand that supports business growth.
The concept revolves around movement, agility, and connection — key elements in the logistics and distribution world. The symbol represents the idea of trajectory, growth, and the continuous flow of products, while the color palette reinforces professionalism and trust.
