Raízes do Sul Ale

Raízes do Sul Ale

Raízes do Sul Ale

Raízes do Sul Ale – Tradition from the South, Innovative Flavor

"Raízes do Sul Ale" is more than just a beer; it’s a tribute to the deep roots of southern Brazil, a toast to the rich gaucho traditions and to innovation. This project was crafted to transform a rice-based craft beer into a captivating visual experience, connecting the authenticity of local culture with a modern and distinct design approach.

Raízes do Sul Ale – Tradition from the South, Innovative Flavor

"Raízes do Sul Ale" is more than just a beer; it’s a tribute to the deep roots of southern Brazil, a toast to the rich gaucho traditions and to innovation. This project was crafted to transform a rice-based craft beer into a captivating visual experience, connecting the authenticity of local culture with a modern and distinct design approach.

Raízes do Sul Ale – Tradition from the South, Innovative Flavor

"Raízes do Sul Ale" is more than just a beer; it’s a tribute to the deep roots of southern Brazil, a toast to the rich gaucho traditions and to innovation. This project was crafted to transform a rice-based craft beer into a captivating visual experience, connecting the authenticity of local culture with a modern and distinct design approach.

Year

2024

Category

Packaging Design

Product Duration

3 - 4 Weeks
Research
Research
Research

I dove deep into the world of craft beer from Southern Brazil, exploring local culture, regional ingredients, and unique visual references. The research focused on identifying graphic patterns that reflect tradition, nature, and authenticity — key elements to building a strong and meaningful brand identity.

Design
Design
Design

In the design stage, I developed a bold and cohesive identity featuring:


  • A custom logotype with a handcrafted seal vibe.

  • A color palette inspired by earthy tones, deep greens, and warm oranges.

  • Label designs that balance textures, clear hierarchies, and clean compositions.

Development
development
development

The development process translated the identity into physical and digital assets, including:


  • Label systems adaptable to different beer types.

  • Packaging, barrels, merchandise, and photorealistic mockups.

  • A brand guideline with rules for typography, spacing, and color usage to ensure consistency across all applications.

Concept
Concept
Concept

The creative concept celebrates the roots and cultural richness of Southern Brazil, blending rustic authenticity with a contemporary edge. The goal was to craft a visual identity that feels both traditional and bold, capturing the essence of craftsmanship and regional pride.

  • More Works More Works

Conveniência do Vô Ronaldo

Visual Identity

Conveniência do Vô Ronaldo

Visual Identity

Conveniência do Vô Ronaldo

Visual Identity

Conveniência do Vô Ronaldo

Visual Identity

Super Dog | Food Truck

Branding & Illustration

Super Dog | Food Truck

Branding & Illustration

Super Dog | Food Truck

Branding & Illustration

Super Dog | Food Truck

Branding & Illustration

Let'S WORK

TOGETHER

CONTACT

Creating from anywhere,

for everywhere.

art director

& visual designer

Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance

Let'S WORK

TOGETHER

CONTACT

Creating from anywhere,

for everywhere.

art director

& visual designer

Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance
LET'S WORK
TOGETHER
CONTACT
Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance

LET'S WORK

TOGETHER

CONTACT

Creating from anywhere,

for everywhere.

art director

& visual designer

Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance