Alessandro Echamende Fotografia

Alessandro Echamende Fotografia

Alessandro Echamende Fotografia

Alessandro Echamende is a photographer focused on wedding, family, and couple portraits. The goal of this project was to build a brand identity that reflects his sensitive, emotional, and timeless approach to photography. The identity needed to express intimacy, trust, and professionalism, while remaining visually refined.

Alessandro Echamende is a photographer focused on wedding, family, and couple portraits. The goal of this project was to build a brand identity that reflects his sensitive, emotional, and timeless approach to photography. The identity needed to express intimacy, trust, and professionalism, while remaining visually refined.

Alessandro Echamende is a photographer focused on wedding, family, and couple portraits. The goal of this project was to build a brand identity that reflects his sensitive, emotional, and timeless approach to photography. The identity needed to express intimacy, trust, and professionalism, while remaining visually refined.

Year

2023

Category

Personal Branding

Product Duration

3 - 4 Weeks
Research
Research
Research

A study of the wedding and lifestyle photography market was conducted, analyzing competitors and understanding the emotional aspects clients seek in this field. The research emphasized the importance of a delicate and elegant identity to position the photographer as both artistic and reliable.

Design
Design
Design

The brand features a minimalist and elegant logo paired with soft typography and neutral tones. The visual language was developed to be subtle and emotional, prioritizing clarity and space. The brand unfolds across printed materials, packaging, and digital applications with a cohesive and sophisticated tone.

Development
development
development

The visual identity was implemented across key materials such as business cards, portfolio books, photo packaging, and social media. The brand system allows Alessandro’s work to shine, complementing rather than competing with the photographs, while building trust with his audience.

Concept
Concept
Concept

The concept centers around softness, memory, and emotion. The visual elements were designed to feel timeless and poetic, reinforcing the idea of preserving precious moments. The logo evokes fluidity and personalization, while the supporting graphics add warmth and lightness.

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Raízes do Sul Ale

Packaging Design

Raízes do Sul Ale

Packaging Design

Raízes do Sul Ale

Packaging Design

Raízes do Sul Ale

Packaging Design

Conveniência do Vô Ronaldo

Visual Identity

Conveniência do Vô Ronaldo

Visual Identity

Conveniência do Vô Ronaldo

Visual Identity

Conveniência do Vô Ronaldo

Visual Identity

Let'S WORK

TOGETHER

CONTACT

Creating from anywhere,

for everywhere.

art director

& visual designer

Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance

Let'S WORK

TOGETHER

CONTACT

Creating from anywhere,

for everywhere.

art director

& visual designer

Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance

LET'S WORK

TOGETHER

CONTACT

Creating from anywhere,

for everywhere.

art director

& visual designer

Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance
LET'S WORK
TOGETHER
CONTACT
Designing from anywhere, I turn ideas into bold identities with a playful spirit.
Through art direction and branding, I help brands tell stories with clarity and style.
Linkedin
Instagram
Behance